Anyone that has gone to conversations
on the the Microsoft's website may have noticed a teaser for a new
Lumia device. When looking at the teaser you will notice the absence
of the Nokia brand name. In the name's place is the date 11.11.2014.
The date hints that on Tuesday, Veteran's day, Microsoft will unveil
a new Lumia device that will now be under the Microsoft brand.
Even though Microsoft is keeping this
new mobile device under wraps the Verge
uncovered leaks on a Chinese website hinting that the new Lumia could
be a low-end smartphone similar to the Lumia
530. If this is the case it will be the 5th in a line
of affordable Loumias that include the 530;630;730, the “selfie
phone” and 830. That would suggest that this new one would be the
930. Given that Microsoft is putting their own name on the phone they
might change the number sequence.
You might wonder why Microsoft has
eliminated the nokia brand name from the new Lumia device. The first
thought might be that Microsoft did this out of vanity buy that would
be a wrong guess. The truth is that when Microsoft purchased
the mobile division of Nokia they made an agreement, as shown in
a leaked report by The
Register, that they must discontinue using the Nokia name by
the end of 2015. By making the change now that gives Microsoft a
little over a year to purge all of the old stock of Nokia brand Lumia
before the 2015 deadline.
The purchase of Nokia's mobile division
was given the final
approval buy the stockholders of the Finland-based company
thereby completing the purchase made by former Microsoft CEO Steve
Ballmer. Once the deal was finalized it made the Redmond-based
Microsoft the number 2 mobile phone manufacturer behind only the
Korean-based Samsung. Whether or not this will give the Redmond-based
giant a boost in the mobile marketshare is still yet to be seen.
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