Wednesday, November 12, 2014

Microsoft re-brands the Lumia smartphone

Over the weekend Redmond-based Microsoft teased us with an image of a new Lumia device sporting the date 11.11.2014 and the notable absence of the Nokia name. The teaser did not clarify whether the new device would be a smartphone or a tablet. A leak that the Verge uncovered hinted that it would indeed be a new low-end smartphone. Last night Microsoft conirmed those leaks when they introduced the new Microsoft Lumia 535 smartphone.
Lumia 535 comes with our ‘5x5x5’ proposition,” said Jo Harlow, corporate vice president for Phones at Microsoft. “Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services included and out of the box, a 5MP wide-angle front-facing camera, and a spacious 5-inch qHD screen — all at an affordable price.”
On the outside the Microsoft Lumia 535 is a very nice hand hugging 5.5-inches tall, 2.8-inches wide and 0.3-inches thick. The 5-inch screen will have a 960 x 540 resolution (220ppi) and 24-bit true color. The resolution is comparable to some of the other lower-end smartphones like the Motorola droid Razr. On the inside the 535 runs a 1.2 GHz quad-core Snapdragon 200 processor, has 1 GB of RAM, 8 GB of internal storage with a mcroSD card slot for up to 128 GB of extra storage. Microsoft also offer 15 GB of cloud storage for up to 161 GB of storage for all your apps, pics and videos.
The Microsoft Lumia 535 an affordable 110, $135 or 85. Microsoft will first release the smartphone in select markets in Europe and Asia including Russia, Ukraine, China and Indonesia. Next month they will expand their release area to Australia, Vietnam, Thailand and select areas of Africa. Next year there are plans for the smartphone to be released in Latin America and the United Kingdom but sadly there is no set date for a United States release of the 535.
Other articles of this topic:



No comments:

Post a Comment