Now
that cellular giant Verizon
has acquired Yahoo one of the big questions is what will be fate
of current Yahoo CEO Marissa Mayer? The short-term answer is nothing.
She will hold on to her post for the next 6-9 months as she oversee
the transition as the company she ran for 4 years is picked apart and
integrated with AOL (American online). Once the transition is
complete Ms. Mayer hopes that she will abe to stay on in some
capacity.
"I
love Yahoo, and I believe in all of you," Mayer said. "It’s
important to me to see Yahoo into its next chapter."
By
2012 Yahoo had already seen a decline and faught off a couple of bids
from rival companies. Then, in July Yahoo
hired Ms. Mayer from Google to become their new President and
CEO. She was hailed as an up and comers of the technoogy industry
that would be able to turn Yahoo around. She immediately went to work
making changes, such as, a new company logo and a few acquisitions.
Over the next 2 years she made 53
acquisitions, the most famous being acquisition of Tumblr in
2014.
“What
are they trying to do?” Nicole Ferry, a partner and executive
director of strategy at branding firm Sullivan, said. “What is
their reason for being?”
It
was a good question since the type of companies that Ms. Mayer was
acquiring seemed to have the company going in multiple directions.
Even though there did not seem to be one clear path Yahoo seemed to
be growing as the traffic to their site swell to over 600 million
monthly users. Behind the scene it was more evident company was still
on the decline as revenues were still dropping and many of the
acquisitions were proving to be bad decisions.