Amazon to offer a temporary price cut on Prime membership

Seattle-based Amazon is celebrating this weekend after their original series “Mozart in the Jungle” won both best television show (comedy or drama) and best actor at the Golden Globe Awards. They are inviting the public to join in on that celebration by temporally cutting the price of their Prime Network from the usually $99/year to $73/year. The reason for making the price $73 is to honor the 73^th Golden Globe Award ceremony. The temporary price will go into effect on Friday, Jan 15, at 9:00 pm (PT) and last until Sunday, Jan 17, at 12:59 pm (PT).

"What an incredible honor to be recognized by the Hollywood Foreign Press two years in a row," said vice president of Amazon Studios Roy Price in a statement. "It's gratifying and exciting to see the success of [Mozart in the Jungle]."

In addition to the temporary price cut Amazon is also inviting the public to see both seasons of the award winning show by making it free for non-Prime subscribers. Amazon is hoping that by giving the public the chance to see “Mozart in the Jungle” they will want to scribe to Prime. The free streaming of “Mozart in the Jungle” will be offered for the same time period as the price cut.

The Seattle-based e-commerce and media company made the same two offers last year when their show “Transparent” won same two awards at the Golden Globe ceremony last year. Since at that time it was the 72^nd Golden Globe ceremony the price was cut to $72/year. The company repeated the offers later in the year when “Transperant” went on to duplicate the wins at the Emmy award ceremony that fall.

Amazon has been streaming media for years but it was not until the Fall of 2013 that they delved into original shows. Ever since the first of those shows, “Alpha House” debuted Amazon has playing catch-up with Netflix. With their four Golden Globes and a pair of Emmy Awards, Amazon is showing progress as a serious contender.